Seek connection, not attention.

This human experience is all about connection. Yet, so many focus on the field of attention. Attention may get you noticed, but connection drives memory.

Connection (or lack thereof) has the power to build relationships, companies, brands, bridges (literal and figurative) while attention is a moment in time.

Connection will bring you back. How that “person, place, thing” made you FEEL, will bring about a physical response.

Attention is fleeting. Connection is a gift you get from the Universe to heighten the human experience.


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